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Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared formatIsbn:Softcover - 9783838683713 typisieren

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Die Schlagworte Kreativität

JOAN -- Similarities and Differences Among a Heavily Arrested Group of Navajo Indian Drinkers in a Southwestern American Town / FERGUSON

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Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared formatIsbn:Softcover - 9783838683713 typisierenInhaltsangabe: Abstract: With the coming into force of Directive 97 55 EC, one of the issues that arose was as to how EU Member States will choose to implement the provisions concerning admissibility of comparative advertising. This dissertation will focus on the Directive? s transposition into English and German law with special regard to price comparisons, each model of implementation being situated at the extreme end of the scale. English law,

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